Campaigns is a plug-in tool designed for large venues and sports teams, enabling seamless, multi-channel communication to drive user engagement and boost ticket sales through personalised content.
Creating coordinated campaigns is typically complex, requiring multiple tools. Campaigns simplifies this process by consolidating everything into a single, intuitive interface that enhances usability, encourages repeat use, and provides clear performance insights.
I was tasked with creating a vision for this product that inspires the teams working on it, built on the principle of hiding complexity while maximising impact.
Roles
Principal Designer
UX Researcher
UI Architect
Activities
10x Thinking
Tell a story through product concepts to inspire the team.
Keep it real
Work with stakeholders across Design, Dev and Product to ensure alignment to long-term goals
Look Forward
Extrapolate an already defined MVP into a future vision
Use Data
Design based on a solid foundation of user research and vustomer development inteviews
Considerations
Feasibility
Take MVP functionality and play it out to a logical and achievable end.
Evolution
Evolve the MVP concept based on feedback from potential users and customers to increase confidence.
Tech
Build on existing concepts in a reasonable way consistent with h technical architecture foundations.
Stay in Control
Get instant access to key insights and tools, making it easy to launch and manage campaigns in one place.
Data Origins
Easily view and manage the data sources that drive personalised communications and targeted campaigns.
Seamless Coordination
See every campaign at a glance, with a clear view of its multiple, synchronised content pieces.
Precision Targeting
Create and manage audiences with key insights to maximise reach and campaign impact.
Smarter Segmentation
Easily segment users into targeted groups for more precise and effective campaigns.
Content That Connects
Create and manage diverse content assets to engage users in the most effective way.
Orchestrated Timing
Visualise and schedule coordinated assets across multiple channels for maximum impact.
See It Before You Send
Get a rich preview of your content to ensure everything looks perfect before launch.
Fine-Tune Every Message
Create, review, and edit channel-specific communications with a clear view of audience targeting and final presentation.
Intelligent Triggers
Automate communications based on user milestones and in-product events for timely, relevant engagement.
Measure What Matters
Track performance metrics for each content piece across different devices, all in one view.
Campaign Impact, Clearly Measured
Gain deep insights into how coordinated efforts drive engagement and results.
Outcomes
Buy in
C-Suite, Board and Product + Engineering team buy-in to work towards the vision
Direction
Aligned art direction and technical architecture to meet today’s needs while paving the way for the future.