Backstage is the content management system that powers Frontier. It provides a high degree of flexibility when managing configurations and content for Frontier apps.
Roles
Design Team Lead
UX Researcher
UI Architect
Activities
Audit
Audit existing CMS to understand the full extent of its capabilities, UI and what needs to be brought to the new system.
Personas
Define user personas and use-cases based on existing and prospective clients.
Research
Extensive SAAS platform competitive analysis. Analyse UI/UX trends, principles and rules.
Adapt
Adapt the off-the-shelf Material UI framework for rapid prototyping, development and iteration.
Evaluate
Regular meetings with front-end and back-end devs to track progress, understand issues and adapt to them.
Sketch + Test
Extensive wire-framing, mockups and end-to-end user flows tested with internal and external stakeholders.
Design
Document the full design system while working within technical constraints. Guide design team on final theming and consistent interaction models across the entire system.
Handover
Oversight on detailed specs and design system produced for React developers to a standard I devised and approved of.
Outcomes
80%
Of existing config moved from the previous CMS to the Backstage MVP.
2x
Average speed increase for doing similar tasks in previous CMS.
40%
Fewer customer success and support cases for clients.
+9 NPS
Point increase in NPS among existing clients using the old CMS.
Examples
Target customers based on who they are, what they do and where they go with Audiences user segmentation. Designed to govern all content throughout Frontier.
Use valuable user attributes to deliver mobile-first push notification campaigns that sell more stuff.
Open up new revenue streams and minimise line ups. Sell premium upgrades, concessions and merchandise quickly and easily.
Customise and personalise your app based on where your customer is, what time it is, the type of ticket they have and more.